1 INTRODUCTION

1.1 The AKA Group Limited (“AKA”, “us”, “we” or “our” for short) is committed to protecting the privacy of our users. This Cookies Policy (“Policy”) is intended to inform you how our Website uses a technology called “cookies” and web server logs to collect information about how our Website is used. This Policy is intended to assist you in making informed decisions when using the website, www.achoruslinelondon.com (the “Website”). Please take a minute to read and understand the Policy.

1.2 This Policy, and our separate Privacy Policy are incorporated into and form part of our Website Terms of Use.

2 WHAT ARE COOKIES

2.1 Information gathered through cookies and web server logs may include the date and time of visits, the pages viewed, time spent at our Website, and the websites visited just before and just after our Website.

2.2 For further details on cookies please visit All About Cookies where you can find comprehensive information on Cookie restriction and blocking for a wide variety of browsers.

3 HOW WE USE COOKIES

3.1 [We use both first party and third party cookies. That is, both AKA and third party companies set cookies through this Website.]

3.2 [We use “analytical” cookies which, in conjunction with our web server's log files, allow us to calculate the aggregate number of people visiting our Website and which parts of the website are most popular. This helps us gather feedback so that we can improve our Website and better serve our customers. [We do not generally store any personal Information that you provided to us in your cookies.]

3.3 [We use ‘persistent’ cookies which are cookies that remain in the cookies file of your browser for longer and help us to recognise you as a unique visitor to the Website, tailoring the content of certain areas of the Website to offer you content that match your preferred interests.]

3.4 By using our Website, you are deemed to consent to our use of the cookies described above.

3.5 You can refuse to accept cookies by activating the setting on your browser which allows you to refuse the setting of cookies.

3.6 You may also delete cookies at any time by going to the browsing settings on your web browser.

3.7 Please note that if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our Website.

4 COOKIES WE USE

Here is a list of the cookies we use, their purpose and how long they will remain on your computer (unless you actively delete them earlier):

Name of Cookie	Purpose – why we or third parties set the cookie and what we do with the information collected	How long the cookie(s) are stored on your computers
__utma, __utmb, __utmc, __utmz	We use Google Analytics to carry out statistical analysis of page use, page interactions and paths through the Website. This is known as ‘web analytics’. We may also record certain information that customers provide during a Website purchase or other process. This information allows us to more accurately understand individual behaviours and needs. This means that we can more easily tailor offers and information which may be of interest to individuals.	Persistent – 2 – 10 years
PHPSESSID	When the user successfully logs in with Remember Me checked, a login cookie is issued to ensure that the individual does not have to log-in repeated times.  This means that we can more easily provide access to sections of the website to which the user has registered.	Session
__utmam, __utmz, vdnaR, vdnaWidgetMC, vdnaSessionId	VisualDNA’s patented image-based profiling tool allows users to take control of their online experience, by providing access to advertisements, content and recommendations localised and personalised to them from across the web. We believe that individuals should be in control of their data, and our ultimate goal is to enable users to decide what information they choose to share and how they would like to benefit. To learn more about how we collect and use information for online advertising, please visit: http://visualdna.com/privacy-policy	persistent – 1 year – 10 years
X-Mapping-fjhppofk	The X-Mapping cookie is sent by the server to keep the user’s browser sessions intact as we load balance and use a clustered array of servers. If a user reloads a page they could be served the content from another server entirely but this cookie tracks the user to the same server.	session